Salsify expands platform for Product Content Management
Salsify claims its new expanded product content management (PCM) platform for distributed commerce is designed to transform product content management from an administrative burden to a driver of new revenue, increased productivity, and market share growth.
The newly expanded product offering combines the key elements of Product Information Management, Digital Asset Management, Product Content Syndication, and Digital Product Catalogs in a single, robust PCM platform. Built for business users with the controls IT cares about, Salsify hosts over 8 million products on the digital shelf.
Eighty-eight percent of consumers say that detailed product content is the number one driver of their purchasing decision*. For brand manufacturers, distributors, and retailers, satisfying that demand for product content requires a systematic, efficient approach to create, manage, optimize, and syndicate the impactful content consumers rely on.
The Salsify product content management platform includes:
- Product Information Management – improves the accuracy of product content by making it possible to create, manage, and collaborate on the data in a single, trusted location that is easily accessible and useable by all internal stakeholders
- Digital Asset Management – empowers organizations to centralize and transform their images, videos, and other files for use across ecommerce, marketing, sales, and product teams
- Product Content Syndication – enables ecommerce teams to prepare and deliver product content to every endpoint, with built-in requirements for hundreds of retailers including Google and Amazon
- Digital Product Catalogues – provides sales teams and long tail retailers with the information they need to sell products
The Salsify PCM platform is built using enterprise-scale security, with single sign-on, data encryption, and user permissioning down to the field level.
"In a distributed commerce world, consumers need a consistent product content experience across every touch point," said Jason Purcell, co-founder and CEO at Salsify. "Creating, managing, and syndicating product content that serves the needs of each retailer requires intense cross-functional collaboration and integration with key systems. We know that spreadsheets and point solutions don't solve the problem – we've designed the Salsify platform to make that creation and collaboration efficient and seamless."