Oracle Updates Siebel CRM

April 18, 2007: Oracle has upped the ante again with its on demand applications, extending functionality in its Siebel CRM with new Web 2.0 features along with increased customisation, administration and integration.

The latest Siebel CRM On Demand is the 14th in three and a half years and according to Oracle, it sets new standards in productivity by simplifying tastes, reducing clicks and page refreshes and extending personalisation of personal workspaces.

Siebel CRM enables greater customisation capabilities to help users tailor the application without having to call the IT department, and this time round Oracle says it has also imbued it with new integration capabilities that enable it to speak intimately with other applications.

Oracle claims that Siebel CRM delivers a comprehensive set of sales, marketing and service automation capabilities with virtually no up-front IT investment. It provides embedded analytics and a pre-built data warehouse for real-time decision making and a built-in virtual call centre to support call agents without the need for telephony infrastructure.

“This release marks a major milestone bringing together the best in hosted CRM software with the latest in Web 2.0 technologies,” said Anthony Lye, Oracle Senior Vice President, CRM On Demand. “And being hosted on Oracle's Grid-based on demand infrastructure with an all-Oracle stack, customers should realise the highest levels of scalability, availability, and security at a cost we don't think any of our competitors can match.”

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