Tongue Twisting CRM From Cisco And Microsoft

November 3nd, 2006: Cisco has announced yet another close working relationship with Microsoft to offer an improved CRM solution by way of its Unified Connector 3.0 and Microsoft’s Dynamics CRM, and do it in 20 different languages.

Cisco says its CRM Connector tightly integrates with Microsoft Dynamics CRM 3.0, and provides users with a complete view of the customer, including current and past purchases, sales information, order status, account relationships and billing information.

When a call is received by an SMB using Cisco Unified CallManager or Cisco Unified CallManager Express, the CRM Connector automatically links to the Microsoft Dynamics CRM system and provides onscreen pop-up windows of the customer contact record and phone call activity.

The two are working together to bring these CMR improvements to language groups as diverse s Danish, Greek, Norwegian, Portuguse Hungarian, Turkish, Chinese and Japanese, saying that the integration will help SMBs improve productivity and deliver superior customer service by enabling rapid access to customer information.

“Seventy per cent of all customer interactions take place over the phone,” says Edzard Overbeek, Vice President, Commercial, Operations & Planning – Europe Cisco Systems. “Companies that fail to establish strong relationships with their customers via this vital means of communication will not be as competitive as they could be.

“Historically SMBs have not had access to solutions that provide real-time and in-depth information about their customers. With the Unified CRM Connector 3.0 available in 20 languages, SMBs can now benefit from a smart, simple and reliable solution that should allow them to increase operational efficiency, reduce costs and speed up responses to their customers.”

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