Oracle buys Siebel to improve CRM
Oracle buys Siebel to improve CRM
Sep 13, 2005: Oracle has agreed to buy Siebel to improve customer relationship management services for its users by combining a number of systems so that information will be more easily controlled.
Oracle has claimed that this acquisition will make the organisation the number one CRM applications company in the world in one single step.
Thomas Siebel, the chairman of Siebel Systems, is thrilled with the news."The combination of Siebel applications with the development capacity of Oracle to enhance our CRM product set assures our customers continuing success.
"This is a very beneficial business combination that will allow us to be even more effective in delivering high quality, leading edge solutions into the hands of satisfied customers."
The aim of CRM applications is to capture and streamline all customer interactions so CRM users can better understand, service and anticipate their own customers' needs.
IDC has recently reported that CRM is the largest and fastest growing segments of the enterprise applications business.
Oracle and Siebel believe there are advantages in this acquisition because their applications and middleware share an architecture that embraces industry standards, and a significant majority of Siebel's implementations run on the Oracle database.
Charles Phillips, the president of Oracle, added that this is a customer driven acquisition and the transaction has been consistently recommended to both companies over a year.
"Siebel provides best-in-class customer-facing products and industry solutions to over 4,000 customers and close to 3.5 million end users, and we will make the features of those products the centrepiece of our Project Fusion CRM products.
"Siebel boasts 98% customer loyalty across its customer base, and has proven flexible deployment options and demonstrated ROI. Siebel CRM, Oracle ERP, Oracle Fusion Middleware, and Oracle 10g Database combine to form a complete, world-class set of customer-centric, information age applications. Together we become a stronger, more strategic partner, with complementary resources and maximum deployment flexibility. Our customers and partners have asked for it directly."
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