HP looks to consumer market for faster growth

Hewlett-Packard is focusing heavily on its consumer businesses with its latest major rollout of new products.

Speaking in the aftermath of the company's launch of 158 new, mostly consumer products at HP World, HP's chairman and chief executive Carly Fiorina discussed HP's consumer strategy. The company also launched a $US300 million promotional campaign as part of the product launch, which was dubbed "Big Bang 2."

"Today marks a new beginning for consumers who have been turned off by complicated technology," said Fiorina. "HP is using its unparalleled consumer knowledge and technical inventiveness to cut through the complexity and make technology a positive ingredient in people's lives - a way to connect, discover, entertain and get more things done."

Fiorina said the new consumer technology being introduced by HP - which includes DVD, printing, scanning and digital photography products, among others – all has one common thread – simplicity.

"Our vision is simple: place you, the consumer, at the centre of the digital experience by making technology that is simple, fun to use, and works better together."

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