Canon's digital standard bearers

Canon Australia has announced its full support and adoption of the new worldwide PictBridge standard for all new and upcoming Canon digital imaging products where direct printing is a key component.

PictBridge is a CIPA (Camera and Imaging Products Association) standard and is supported by key players in the industry including Canon, Fuji, Olympus, Epson, Sony and Hewlett-Packard.

 The exponential growth in digital still cameras is spearheading the need for the industry to support an open interface standard that allows for the printing of digital images between any digital still or digital video camera, and any brand of printer.

 "Canon believes strongly that there has to be an easy way for consumers to print their photos at home. There is nothing more compelling for customers to buy a digital camera, than to have the added knowledge, choice and technology to print the image to a number of outputs including photo printing, borderless printing and wide format printing amongst others and thereby make their digital memories come to life," said Stuart Poignand, Marketing Manager, Consumer Imaging Products Group, Canon Australia.

 "We believe implicitly in the customer's self-empowerment. PictBridge leapfrogs the computer and the need for digital camera users to be technologically savvy. The new standard will allow our customers to achieve creative and compelling printing results from their digital camera, at home, and at no extra cost. It delivers consumers the ultimate in simplicity," said Poignand.

 "We are well placed to drive awareness of the new standard and adopt this with as many of our products as possible. As testimony of our commitment to the new standard, Canon's Bubble Jet printer range is the first in the world to be PictBridge enabled. Further, we are incorporating this standard across almost all of our new digital imaging products so that customers have unparalleled freedom and choice when it comes to printing their digital images," said Mr Poignand.

Related Article:

Canon products address office demands