Dell Achieves Carbon Neutrality

By Greg McNevin

August 11, 2008: After making large of its pledge to be carbon neutral by the end of 2008, Dell is boasting that it has met its goal well ahead of schedule.

Since the original announcement, Dell has been aggressive implementing pursuing an energy-efficiency campaign around the world, it has increased its purchases of green power and has poured much funding into alternative power.

“We’re driving ‘green’ into every aspect of our global business,” said Dell Chairman and CEO Michael Dell. “This includes setting new standards for energy efficiency and green power, delivering environmental and cost savings for customers and aligning key growth priorities with our focus on preserving our shared Earth. Every company can join Dell and the ReGeneration in this long-term commitment.”

Since 2004, Dell’s annual investment in green electricity - including wind, solar and methane-gas capture - has grown from 12 million kWh to 116 million kWh, while its global headquarters campus is powered by 100 percent green energy.

Along with throwing down the green gauntlet in front of other industry heavyweights, Dell has also announced that it is making additional investments in wind power in the U.S., China and India. Combined with green electricity purchases from utility providers, the company says it can save 645 million kWh and more than 400,000 metric tons of CO2.

What’s more, the company currently ranks ahead of HP, IBM and Apple in the U.S. Environmental Protection Agency’s Green Power Partnership Fortune 500 registry.

“I want to thank our employees for working so hard to make this possible,” said Dell. “As always, our work is only getting started and this has never been more true than our focus on green.”

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