SMBs Want Simple, Accessible CRM

By Greg McNevin

January 7, 2009: According to US customer relationship management (CRM) software provider LogicBright, small business CRM users primarily stick to the basics when using CRM products, leaving many of the features being built into modern solutions superfluous.

The company says that with CRM software packages springing up all over the place, the marketplace is getting increasingly complex, and doing so unnecessarily according to its research data.

While it doesn’t give numbers of demographics, LogicBright says that it has surveyed users on what they want in a CRM package, and found that 81 percent want to use their CRM as a straightforward contact manager that is accessible by all employees.

Extra features such as mobile phone support, or an offline versions of the software are not needed according to the survey, with users preferring a basic system everyone in the business can access simultaneously to share company and contact information.

“It is no secret that in a troubled economy companies are looking to reduce their expenditures,” says Steve Schmidt, president of LogicBright. “It all comes back to keeping it simple and giving [..] customers what they ask for.”

Comment on this story