A Newsgator survey of  Fortune 1000 users of its social business software found the companies experienced a measurable return-on-investment thanks to new innovations made possible through improved collaboration. 

Of more than 200 executive, communication, human resource and IT professionals surveyed worldwide,  73.3% said that employee satisfaction was their #1 measurable objective in going social, even more so than reduced costs (45.6%) and improved revenue (42.1%). 

Also, 72.8% of respondents reported that social software more than paid for itself through greater collaboration among employees. Enhancing collaboration positively impacted the bottom line by driving new products, services and other innovations, according to 98% of respondents.

It found that social collaboration could improve business performance and innovation by  transforming the way people work through knowledge sharing and engagement. 

Nearly 50% of respondents said that social benefited their company most directly by facilitating the exchange of ideas. Speed to knowledge (47.4%) and improved access to experts (28.1%) were the motivating drivers of this workplace transformation. 

Going forward, the survey indicated that integrating mobile users into the social enterprise will be a primary focus for respondents. More than 73% said that social is already helping to keep mobile users in touch with what’s happening within the company.