Predictive analytics is the practice of extracting patterns from information to predict future trends and outcomes. Typically used as a decision-making guide, predictive analytics is steadily impacting the way in which governments will design and deliver public services to their citizens.

Ahmed Fahour, Managing Director and CEO of Australia Post, believes that letter volumes are set to “literally fall off a cliff”. A survey of IDM readership in medium to large enterprise and government has backed up Fahour’s predictions. More than half of enterprise and government organisations in Australia and New Zealand surveyed on their client communications roadmap by IDM expect printed mail to disappear from the mix within five years’ time.