Extracting value from (Big) Data requires the right tools for extraction. In the pursuit of this value, large enterprises and administrations have spent very large sums of money on tools for data analysis and business intelligence. But these tools, mature as they are, can only tackle about 10% to 20% of the data most companies deal with today: structured data. They only address the structured data from enterprise applications pulled together in data warehouses and online analytical tools, including ERP, CRM, SCM, etc.