Starting soon, new domain names will flood the Internet, changing how companies list themselves and how consumers find them online. In late January, the first new generic Top-Level Domains (gTLDs) – .bike, .clothing, .guru, .holdings, .plumbing, .singles and .ventures – went live and many more such as .bid, .science and .pub are expected to follow, as companies look to expand their presence on the Internet. Iron Mountain escrow protection has been chosen to protect the data for more than 70 percent of all new gTLDs.