Google Tests Voice Search

By Greg McNevin

April 11, 2007: Google has quietly released a beta version of a new voice search system in the US that builds on Google maps to deliver local business information to users by phone.

By calling 1-800-GOOG-411, US users are connected to an automated voice service they can interact with to find local businesses by name or browsing categories using voice commands. Once the right information is found the details can be sent to the caller by SMS or alternatively they can be connected directly to the business free.

Google is stressing that the service is currently experimental, and says it cannot be used for residential listings. The service itself is currently free (outside of normal carrier charges), however, once operational one could probably safely bet the farm that it will be supported by advertising.

With similar services already in operation, Google’s new offering is unlikely to pose much of a threat to big carriers itself (although it could indeed swipe a chunk of their directory assistance dollars). However, like its recent AdWords advertising deal with satellite television operator EchoStar, the service is yet another sign of the internet colossus slowly pushing out into other markets, and one that could indeed make many carriers uncomfortable.

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