Avaya Drops Hardware Business for VoIP

March 8, 2007: Avaya is reportedly ditching hardware sales and focussing on its VoIP software, announcing support for both Microsoft and IBM applications and a new partnership with Google.

According to The Australian, the company is increasingly referring to itself as a software firm these days, with Avaya’s unified communications senior marketing manager Allan Mendelson told the paper that the company was planning to quit the hardware business and overall is working towards being a more software-orientated company.

To push this new image, the company recently announced that its voice over IP (VoIP) software is now compatible with both IBM’s Lotus application suite and Microsoft Exchange.

Further to this, it has also just signed a partnership agreement with Google to bring integrated internet telephony services to the search giant’s new office productivity bundle.

The company faces quite a battle in the VoIP arena, with many companies rushing to grab a piece of the pie as the sector grows in leaps and bounds.

No specific date has been set for the winding up of its hardware business.

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