SMB CRM Suite Embraces Email

October 10th, 2006: Sales people do a lot of their work within their email clients, locking away information that could be beneficial to a CRM project as a whole.

To combat this, Relenta CRM has released an integrated email and CRM application that it cays improves sales, marketing, and client-service team’s abilities when it comes to managing email, customers, and activities.

The company is pushing its Relenta CRM as one of the nebulous web 2.0 applications saying that it turns familiar software product categories upside down by integrating email, contact management, calendar, and email newsletter marketing into one application.It says that its CRM package is focused on user experience rather than fancy features and aims it squarely at small businesses who do not need all the bells and whistles. Relenta claims that it has achieved 90% of the functionality commonly required by small business users with only 10% of the application weight.

Relenta lists its key features as:

• Business-class email: Send, receive, merge, and archive email; associate email communication history with each contact.
• Contact management: Organize and manage customers and leads; distribute workload; share activities.
• Shared calendar: Keep track of business activities; coordinate schedules with team members.
• Email newsletter marketing: Send out personalized email blasts and sequential autoresponders; manage subscriber lists.

Relenta is pitching it’s CRM package at a per-user basis which equates to $50 per user per month, $1,000 a year for five users, or free use for one user with no time limit.

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