For any technology-driven time saver it is imperative to ask: how will the time savings be spent? We’ve all read a lot about how spiffy new generative AI tools like ChatGPT can save workers time by writing first drafts of all kinds of content, from emails to internal reports to customer communications. So, when the effort required to produce content decreases, will that time be spent on other business activities, reducing employee stress, or producing more content?