Eric Bussy is VP Product Management & Marketing at Esker, one of the world's leading providers of document automation solutions for inbound and outbound processes ranging from customer and supplier invoices, dispatch notes, sales orders and purchase orders to remittance advices. As the man responsible for the development of products, services and solutions at the multinational, IDM asked him what it’s like to steer a course through such a diverse landscape today where companies need everything from cloud based data exchange to physical delivery by post and fax, via both on-premise and cloud platforms.