Decision makers love data. But until recently, organizations have primarily relied on structured data—highly organized data sets that are easy to analyze. Unstructured data, like emails and text, don’t usually follow a predefined model or fit into relational databases. Therefore, a great deal of enterprise data is unstructured, but many organizations may ignore it completely because of the inherent difficulties of analyzing it.

We have seen and understood that customer experience ( and a digital one at that) and the overall experience economy is the current industrial revolution. Now and for the foreseeable future, CX is a key battleground and competitive differentiator.