Australian business must treat the protection of personally identifiable information (PII) as a priority – lest they risk up to $A50 million in penalties. PII is stored by businesses in nearly every sector. PII includes any sensitive information that can be used to identify an individual, such as their name, address, phone number or financial details like credit card and tax file numbers. If there is a data breach and this information is compromised, it could lead to disastrous privacy violations or even identity theft.